Target started out as Dayton Dry Good Company but in 1962, just months before the first Target store opens its doors, former Dayton’s Director of Publicity Stewart K. Widdess, his staff debate over more than 200 possible names before choosing Target. The reasoning behind the selection was stated: “As a marksman’s goal is to hit the center bulls-eye, the new store would do much the same in terms of retail goods, services, commitment to the community, price, value and overall experience.” NOTE: please visit the site directly to verify the details and obtain more information.

If you are a new Target REDcard customer you will want to frequently manage your card online. From your account you will receive exclusive offers. Below we have provided a quick “how to” activation guide below for you to activate access to your personal Target REDcard account online.

how to activate – Target REDcard Login

what you need:

  • internet access
  • personal information
  • social security number
  • a valid email address
  • a valid Target REDcard

what to do if you are a current customer:

  • visit
  • type in your name in the spaces provided
  • type in the last for digits of the social of the main account holder
  • type in your zip code on file with the card
  • type in a valid email address in the spaces provided
  • type in the entire REDcard card number in the space provided
  • type in the three digit security code number found on the back of the card in the space provided
  • click on the red “SUBMIT” button
  • proceed to provide any other required information and move forward until you receive your confirmation