The history of Bare Escentuals Inc. dates back to 1976 in Los Gatos, California when it was originally called STB Beauty. It was in 1995 that the CEO Leslie Blodgett advertised her company through QVC television and became a popular brand of women’s makeup provider. bareMinerals is their most popular brand.

They have a unique loyalty program or club called Friends and Benefits Program or FAB. Reasons to join the bareMinerals FAB Friends and Benefits Club Program:

  • free to join
  • receive gifts
  • get discounts
  • get invited to special events
  • receive exclusive offers, discounts and promo codes
  • receive access to the “Get Started Kit” at a special value
  • free shipping
  • keep track of all your purchases from boutiques,
    online and through their call center
  • get access to top-secret shopping events
  • for every $150 you spend as a Friends and Benefits member, you will receive $10 off a future purchase

You can connect socially with bareMinerals via:

NOTE: please visit the site directly to verify the details and obtain more information.

Also, be aware that the FAB program is not the same as having a “My Store Account” with bareMinerals. Before you can get the most of your new bareMinerals FAB Friends and Benefits Club Program account, you will need to register for it. If you are a customer that needs to activate your personal bareMinerals FAB Friends and Benefits Club Program account, read below. We have provided a quick “how to” activation guide below to activate your bareMinerals FAB Friends and Benefits Club Program account online.

how to activate – Your personal bareMinerals FAB Friends and Benefits Club Program account 

what you need in advance:

  • internet access
  • personal information

what to do if you want to activate your personal bareMinerals FAB Friends and Benefits Club Program account online:

  • visit: www.bareescentuals.com/on/demandware.store/Sites-BareEscentuals-Site/en_US/FABMarketing-Start
  • click on the “JOIN NOW” button
  • a pop window will appear; type in your name in the spaces provided
  • type in your email address in the space provided
  • create and type in a password in the space provided
  • input your date of birth
  • click on the “CONTINUE” button
  • proceed to shop as you will now be logged into your new bareMinerals FAB Friends and Benefits Club Program account or click on the “COMPLETE PROFILE” button where you can input your personal makeup preferences and needs