Babies R Us was founded by Charles Lazarus who wanted a business geared towards children. In 1948 he opened his first baby furniture store in Washington, D.C. It was with his second store that he choose the final name of Toys “R” Us with the “R” backwards to grab attention of customers. Today there are about 250 locations of Babies “R” Us across the country. NOTE: please visit the site directly to verify the details and obtain more information.

If you are a purchased an valuable item from Babies R Us, you will want to activate your protection plan online. Below we have provided a quick “how to” activation guide below for you to activate your product’s Babies R Us Buyer Product Protection Plan Registration online.

how to activate – Babies R Us Buyer Product Protection Plan Registration online

what you need:

  • internet access
  • personal information
  • a valid email address
  • receipt or order confirmation email or other details

what to do:

  • visit
  • click on the purple “Get started” button
  • type in your name in the spaces provided
  • type in your email in the space provided
  • type in your phone number in the space provided
  • click on the purple “Submit” button
  • type in and provide the remainder of your address in the spaces provided
  • retype in your email address in the space provided
  • create and type in your password in the spaces provided
  • click on the small box to agree to the terms of use
  • click on the purple “Start Registration” button
  • provide the plan registration details and then click on the purple “Continue” button
  • provide the product information and then submit your registration
  • receive your confirmation of activating your Babies R Us Buyer Product Protection Plan