The first official Target store was launched in 1962 in Roseville, MN. The nickname “Tar-zhay” was also started at that time however the stores roots can be traced back to 1902. This is when the founder George D. Dayton formed Dayton Dry Goods Company know now as Target. NOTE: please visit the site directly to verify the details and obtain more information.

If you are a Target customer who has bought something valuable with a protection plan you will want to quickly activate your protection plan online. Below we have provided a quick “how to” activation guide below for you to activate your personal Target Protection Plan online.

how to activate – Target Protection plan online

what you need:

  • internet access
  • personal information
  • receipt with protection plan details
  • verification code that will be emailed to you

what to do:

  • visit
  • click on the green “Get started” button
  • type in your name in the spaces provided
  • type in the email you want to have on file in the space provided
  • create and type in a password in the space provided
  • click on the green “Create my account” button
  • agree to terms of use by clicking on the green “I accept” button
  • type in the verification code the is emailed to your and then click on the green “Continue” button
  • provided all the remainder required information to complete your Target Protection Plan