Panera now offers you the benefit of becoming a MyPanera member. This was designed to reward you for being a Panera Bread customer. The more you use the card, the more they learn what your favorite items are and will work at providing rewards by giving or discounting your favorite items. You can will receive ideas for entertaining, invites for special events, cooking tips, baking tips, exclusive tastings, exclusive previews and complimentary bakery-cafe goodies.

To join is very easy and to use is even easier. Simple present your card to be swiped at the register BEFORE your purchase and rewards will be added. No need to tract points or clip coupons. The associate will let you know if you have earned a reward or you can go to My Rewards to check them for yourself. Be sure to check on regular basis as you only have a 60 day window before the rewards expire. We have provided a quick “how to” activation guide below for you to activate or verify your new Panera MyPanera card so you can start using it immediately.

how to activate- Panera MyPanera Card

what you need: 

  • internet access
  • valid email address
  • valid phone number
  • optional: current MyPanera card
  • other personal information

what to do:

  • visit
  • next to the “SEARCH” box, click on the ”JOIN NOW” button/link in orange
  • on the next screen type in your name
  • type in your current and valid email address twice in the appropriate fields provided
  • create and type in a password twice in the appropriate fields provided
  • type in your current and valid phone number
  • choose whether your are activating your current MyPanera Card or if you want a new MyPanera card sent to you NOTE: if you select current MyPanera card be sure to type in the card number and registration code
  • from the drop down box select and input your birth date NOTE: be sure to do this if you want a reward on that date
  • optional: review and select the option to receive additional offers
  • review and click the box to agree to the terms and conditions that apply to MyPanera
  • click on the ”JOIN NOW” button and receive your confirmation that you did successfully activate and register your MyPanera card